'My Ikea' is a concept we came up with for the furniture and decorating company Ikea. Often criticised for popularising a similar aesthetic across homes, we wanted to highlight the individual way each costumer display their Ikea purchases. We re-designed the website encouraging users to upload photographs of their purchases in situ, a voting system would allow the most popular photos to enter the catalogue, so people could see how real people use their items. We re-thought the catalogue part to, customised catalogues for student flats, 4 bed homes, mid terrace houses etc. sent directly to the customer.
Collaboration with Lucy Simmons and Jenny Workman.